Pinterest Project

I have found that so many brides have no idea what wedding flowers should cost or how to appropriately budget for them. I think a lot of that can be attributed to the rise of Pinterest. Girls spend their days oohing and ahhing over wedding details, kitchen remodels and clothes. But unlike kitchen appliances or sweaters, when you click on a link from Pinterest about wedding flowers, you just see more pictures. You don't see a shopping cart to purchase those flowers from a local florist or have any idea of what they could possibly cost. You just see they are fabulous and you just HAVE to have them. Flowers all have different costs, in different seasons and sometimes in different colors. For example, a pink and white peony can be different prices for the same weekend. To get from a local grower, peony season is only a few weeks long (late May/early June). If you want out of season peonies, they are significantly more expensive. Other things can factor in to your floral costs as well, such as major holidays. The flower farms greatly increase costs around Valentine's Day and Mother's Day. You can expect to pay 25-50% more for weddings around those weekends. 

Pinterest has some incredible ideas, but also some incredible costs. The average wedding isn't what typically makes it to Pinterest. It's usually very high end weddings, celebrity weddings and styled shoots. Styled shoots are a newer trend in the wedding industry where several vendors get together to put together a photoshoot that looks like a wedding. I participated in one as both a florist and a "bride." It's great for portfolio building and networking. Unfortunately, it's not always the greatest for wedding planning. There's often times bouquets that would never live through an entire wedding without water, but would live through a photoshoot. There's a lot of centerpieces or table runners that replicating around an entire wedding would be an astronomical price. 

I started this project as a great way to educate those that are planning a wedding. Every florist will price things differently as they all have their own cost of doing business. A florist on the East Coast and the West Coast could charge drastically different prices for the same item. Someone who owns a flower shop with a full staff may price things differently than someone like myself that works from home. This is by no means an industry standard, merely how I would price things. 

I sent a Pinterest board with 31 items to family, friends, past brides, and even strangers in the wedding industry. There were people from all over the country involved in this survey. Most of the people were in their 20s (prime marriage age) and from all different financial backgrounds and relationship statuses. I even asked a few parents what their thoughts were, because often times parents are helping to pay the bill for a wedding. I expected that few people would have any idea on what wedding flowers would cost, but I was shocked with just how far off so many people were. That must be similar to how many brides feel when they get an estimate for their flowers so much higher than what they were expecting to spend.   

Below I am listing the photos that were sent to my focus group, along with the range that they guessed in, the average of their guesses and the actual costs. You can see how many people would be incredibly shocked by the price tag based on their guesses. Hopefully by publishing this, it will help brides set a more realistic budget for their wedding. Feel free to guess along! If you're on your computer, hover over the photo for the answers! If you're on your phone, you can tap on the photo for the answers. 

 

1. Bouquet of approximately 4 dozen cream roses

 

 
Guesses - $45 - $315 Average - $125 Actual cost - $200 I consider roses to be a pretty reasonably priced basic flower

Guesses - $45 - $315

Average - $125

Actual cost - $200

I consider roses to be a pretty reasonably priced basic flower

 

2. Bouquet of garden roses and ranunculus

 

 
Guesses - $50 - $450 Average - $150 Actual cost - $325 As you can see, garden roses (which are very trendy right now) are much more expensive than the traditional roses in photo #1

Guesses - $50 - $450

Average - $150

Actual cost - $325

As you can see, garden roses (which are very trendy right now) are much more expensive than the traditional roses in photo #1

 

3. Cascading bouquet of stargazer lilies and white and tie dye dendrobium orchids

 

Guesses - $40 - $600 Average - $198 Actual Cost  - $175 The cost on this bouquet is less about the cost of flowers and more about the labor required to assemble it. 

Guesses - $40 - $600

Average - $198

Actual Cost  - $175

The cost on this bouquet is less about the cost of flowers and more about the labor required to assemble it. 

4. Bouquet of gerbera daisies and roses. This is pictured in a vase but it would just require some tape to make it an actual bouquet

 

Guesses - $45 = $195 Average - $110 Actual cost - $150 Fun fact - This bouquet was on my brand board that helped my logo designer create my new logo! 

Guesses - $45 = $195

Average - $110

Actual cost - $150

Fun fact - This bouquet was on my brand board that helped my logo designer create my new logo! 

5. Bouquet of approximately 4 dozen mini calla lilies

 

 
Guesses - $40 = $495 Average - $150 Actual cost - $325  

Guesses - $40 = $495

Average - $150

Actual cost - $325

 

 

6. Bouquet of ranunculus 

 

Guesses - $50 - $550 Average - $120 Actual cost - $225 This cost definitely depends on the season. Out of season, ranunculus can almost double in price

Guesses - $50 - $550

Average - $120

Actual cost - $225

This cost definitely depends on the season. Out of season, ranunculus can almost double in price

7. Bouquet of dahlias

 

Guesses - $45 - $350 Average = $100 Actual cost - $200 Dahlias are a highly seasonal flower so their price can greatly fluctuate

Guesses - $45 - $350

Average = $100

Actual cost - $200

Dahlias are a highly seasonal flower so their price can greatly fluctuate

8. Bouquet of approximately 4 dozen roses and stephanotis 

 

Guesses - $50 - $375 Average - $150 Actual Cost - $300 For being a very small flower, stephanotis is very pricey, but their smell is fantastic! 

Guesses - $50 - $375

Average - $150

Actual Cost - $300

For being a very small flower, stephanotis is very pricey, but their smell is fantastic! 

9. Bouquet of roses, cymbidium orchids, and hypericum berry

 

Guesses - $55 - $350 Average - $150 Actual cost - $325 Most of the cost from this bouquet comes from the orchids

Guesses - $55 - $350

Average - $150

Actual cost - $325

Most of the cost from this bouquet comes from the orchids

10. Bouquet of garden roses, peonies, standard roses, anemone and hydrangea. 

 

 
Guesses - $40 - $600 Average - $165 Actual cost - $300 This bouquet is very trendy right now! However, I don't typically recommend hydrangea in bouquets as it doesn't last long out of water. I would recommend stock as a great alternative to hydrangea.

Guesses - $40 - $600

Average - $165

Actual cost - $300

This bouquet is very trendy right now! However, I don't typically recommend hydrangea in bouquets as it doesn't last long out of water. I would recommend stock as a great alternative to hydrangea.

 

11. Bouquet of garden roses, peonies, ranunculus and succulents

 

 
Guesses - $30 - $375 Average - $143 Actual cost - $225 This is another bouquet that is super trendy right now! Succulents are a great addition to your bouquet and you can even replant them to keep a part of your bouquet forever!

Guesses - $30 - $375

Average - $143

Actual cost - $225

This is another bouquet that is super trendy right now! Succulents are a great addition to your bouquet and you can even replant them to keep a part of your bouquet forever!

 

12. Garden style bouquet of delphinium, lisianthus, stock, and more

 

 
Guesses - $50 - 500 Average - $150 Actual cost - $250

Guesses - $50 - 500

Average - $150

Actual cost - $250

 

13. Bouquet of roses, spray roses, delphinium, stock, lisianthus and baby's breath

 

 
Guesses - $40 - $275 Average - $137 Actual cost - $200 I actually made almost this exact bouquet this summer!

Guesses - $40 - $275

Average - $137

Actual cost - $200

I actually made almost this exact bouquet this summer!

 

14. Bouquet of massed baby's breath with silk ribbon

 

 
Guesses - $25 - $125 Average - $55 Actual cost - $75 Baby's breath is a relatively inexpensive flower, however this is in a very large quantity. The silk ribbon draping down is a costly addition to this bouquet.

Guesses - $25 - $125

Average - $55

Actual cost - $75

Baby's breath is a relatively inexpensive flower, however this is in a very large quantity. The silk ribbon draping down is a costly addition to this bouquet.

 

15. Cascading bouquet of roses, orchids and freesia

 

 
Guesses - $25 - $400 Average - $200 Actual cost - $200

Guesses - $25 - $400

Average - $200

Actual cost - $200

 

16. Baby's breath flower crown

 

 
Guesses - $20 - $100 Average - $30 Actual cost - $45 Flower crowns are a huge trend right now! The price for flower crowns is based more on labor (30-60min each) than the product cost. Prices vary based on the size required (a flower girl crown is less expensive than for a bride)

Guesses - $20 - $100

Average - $30

Actual cost - $45

Flower crowns are a huge trend right now! The price for flower crowns is based more on labor (30-60min each) than the product cost. Prices vary based on the size required (a flower girl crown is less expensive than for a bride)

 

17. Flower crown of baby's breath and spray roses

 

 
Guesses - $30 - $200 Average - $60 Actual cost - $75 Similar to the previous flower crown, prices vary based on size required. The add on flower can also influence price. 

Guesses - $30 - $200

Average - $60

Actual cost - $75

Similar to the previous flower crown, prices vary based on size required. The add on flower can also influence price. 

 

18. Large arrangement of baby's breath

 

 
Guesses - $15 - $200 Average - $60 Actual cost - $175 This is a popular picture I get in appointments. This is more baby's breath than you would think. I've often done a smaller version for individual tables

Guesses - $15 - $200

Average - $60

Actual cost - $175

This is a popular picture I get in appointments. This is more baby's breath than you would think. I've often done a smaller version for individual tables

 

19. Mason jar with hydrangea, peony, rose, spray rose, delphinium, iris and hypericum berry

 

 
Guesses - $15 - $75 Average - $35 Actual cost - $40

Guesses - $15 - $75

Average - $35

Actual cost - $40

 

20. Table runner of greens (mostly eucalyptus), roses, Queen Anne's lace and candles 

 

 

Guesses - $30 - $300 Average - $75 Actual cost - $175 Having greens placed on a table like this is definitely more cost effective than have a garland created

Guesses - $30 - $300

Average - $75

Actual cost - $175

Having greens placed on a table like this is definitely more cost effective than have a garland created

21. Tall cylinder vase with calla lilies

 

Guesses - $8 - $75 Average - $27.50 Actual cost - $35 These are standard calla lilies, which are much larger but more expensive than mini callas pictured in the beginning bouquet photos. This is a very popular design that I have done many times. 

Guesses - $8 - $75

Average - $27.50

Actual cost - $35

These are standard calla lilies, which are much larger but more expensive than mini callas pictured in the beginning bouquet photos. This is a very popular design that I have done many times. 

22. Chair ends of garden roses and eucalyptus

 

Guesses - $10 - $65 Average - $25 Actual cost - $25 per chair

Guesses - $10 - $65

Average - $25

Actual cost - $25 per chair

23. Arch with eucalyptus topper and garden rose tie-backs 

 

Guesses - $30 - $700 Average - $150 Actual cost - $300 not including arch Fun fact - I posted this survey on a nationwide group of small business owners and the designer of this wedding actually took the survey! She charged $400 but it included the arch as well. 

Guesses - $30 - $700

Average - $150

Actual cost - $300 not including arch

Fun fact - I posted this survey on a nationwide group of small business owners and the designer of this wedding actually took the survey! She charged $400 but it included the arch as well. 

24. Arrangement of hydrangea, orchids, and roses with dangling crystals 

 

 
Guesses - $30 - $175 Average - $70 Actual cost - $135

Guesses - $30 - $175

Average - $70

Actual cost - $135

 

25. Arrangement of hydrangea, roses and mini calla lilies

 

 
Guesses - $25 - $200 Average - $80 Actual cost - $200 This is another very popular design and while its an expensive option to replicate on reception tables, it can definitely be done to a smaller scale

Guesses - $25 - $200

Average - $80

Actual cost - $200

This is another very popular design and while its an expensive option to replicate on reception tables, it can definitely be done to a smaller scale

 

26. vases with stock, lisianthus, spray roses and hydrangea

 

 
Guesses - $25 - $160 Average - $57.50 Actual cost - $150 While each individual vase is reasonably priced, putting them altogether on one table can quickly add up

Guesses - $25 - $160

Average - $57.50

Actual cost - $150

While each individual vase is reasonably priced, putting them altogether on one table can quickly add up

 

27. Curtain of carnations

 

 
Guesses - $8 - $65 Average - $25 Actual cost - $30 per strand ($360 for the whole backdrop) These strands take 30-45min each to make, but they make a great backdrop for an indoor or outdoor ceremony. 

Guesses - $8 - $65

Average - $25

Actual cost - $30 per strand ($360 for the whole backdrop)

These strands take 30-45min each to make, but they make a great backdrop for an indoor or outdoor ceremony. 

 

28. Lantern with a wreath of greens, lisianthus and carnations

 

 
Guesses - $12- $100 Average - $50 Actual cost - $70 (lanterns on a rental basis, candle included) Lanterns are one of the hottest trends right now!

Guesses - $12- $100

Average - $50

Actual cost - $70 (lanterns on a rental basis, candle included)

Lanterns are one of the hottest trends right now!

 

29. Lantern with accent vases of stock, golden aster, and mini sunflowers

 

 
Guesses - $6 - $60 Average - $30 Actual cost - $45 including candle and all rental items I have these actual lanterns!

Guesses - $6 - $60

Average - $30

Actual cost - $45 including candle and all rental items

I have these actual lanterns!

 

30. Baby's breath and spray roses on a wood slice

 

 
Guesses - $6 - $60 Average - $30 Actual cost - $20 per table Much of the price on this would come from having to wrap twine around the bottle and decorating the mason jar

Guesses - $6 - $60

Average - $30

Actual cost - $20 per table

Much of the price on this would come from having to wrap twine around the bottle and decorating the mason jar

 

31. Bottles with mini sunflowers, larkspur and golden aster

 

 
Guesses - $15 - $75 Average - $27.50 Actual cost - $30 per table Wine bottles as vases are very popular, but I haven't used liquor bottles. I would hope the couple would help me drink enough to provide them with these as vases

Guesses - $15 - $75

Average - $27.50

Actual cost - $30 per table

Wine bottles as vases are very popular, but I haven't used liquor bottles. I would hope the couple would help me drink enough to provide them with these as vases

 

Many resources suggest about 10% of your wedding budget for flowers and decorations. This means, if your total budget is $20,000, you should plan on about $2,000 for flowers. Everyone has different priorities when it comes to what to spend the bulk of their wedding budget on, but hopefully this will give many people a good starting point when trying to determine what to spend on their flowers. Remember, your flowers are in almost all of your wedding pictures that you will cherish for the rest of your life, so you want to make sure that you love them!

Before flowers can be perfectly prepared for your wedding, they have to be grown on a farm (often in California, Florida or South America), shipped to a wholesaler, then shipped to the florist. A florist will spend multiple hours cutting and conditioning those flowers to make sure they are all perfect for your special day. As a part time florist, I spend the few days before your wedding staying up until the wee hours of the morning to get everything assembled. It's all worth it to see the look on a bride's face when she sees her bouquet for the first time!

As stated in the beginning of this post, flowers all have different prices in different seasons, so the flowers you choose will have a large impact on how much your floral bill will run. If you were guessing prices on these, how did you do? Were you too high or low or pretty spot on? Thanks so much to everyone who helped me by taking this survey so I could create this post!